As more and more Americans live longer lives, it’s becoming clear that the aging Baby Boomer generation — those individuals born between 1946 and 1964 —is shaping the “whats” and “hows” of senior care. By the year 2060, the number of Americans who are 65 years of age or older is expected to almost double, from 52 to 95 million, representing nearly a quarter of our population. That means, when you open a senior care business, you’ll want to be responding to the unique needs of this aging population. Let’s take a look at a few ways in which Baby Boomers are influencing the senior care industry and how an Interim Healthcare franchise can meet their needs.
They Want to Stay at Home
It used to be that as a person aged, a nursing or retirement home was often in their future. Not so with Baby Boomers. Boomers are an active generation that don’t necessarily view themselves as “old,” and want to live out their lives where they are most comfortable — at home. That means, anyone who wants to become part of our industry and open a senior care business will have to be sure to offer quality services that allow Baby Boomers to age safely at home. Fortunately, when you open an Interim Healthcare franchise in your community, you’ll be able to do just that. Our suite of services lets Boomers choose exactly what kind and how much extra help they’d like to receive — from light housekeeping and running errands, to bill paying, food shopping, and more. Aging at home is important to Baby Boomers, and as an Interim HealthCare franchisee, you’ll be an important part of that goal.
More Families May Need More Help
As the Baby Boomer generation ages, their loved ones are likely facing some challenges and decisions. Their senior family members might want to remain independent, but in fact that may not be completely possible. For those families who want the peace of mind that comes from outside help, an Interim HealthCare franchise is the perfect solution. Very often, a Baby Boomer is somewhere between independent living and round-the-clock care, and when that’s the case, our providers can step in to assist seniors with daily responsibilities they were once able to manage on their own. We’re also able to let families know when we see something that might need extra attention or warrant a doctor’s visit. Because our providers are so experienced at senior care, they are very often the first to notice important physical or psychological changes in a senior’s behavior. This benefit is especially important if a Baby Boomer is living alone, as many of them are. Peace of mind is a valuable intangible that we’re able to offer Baby Boomers and their loved ones, and that will become more in-demand as the Boomer generation ages.
Trusted and Compassionate Care
Above and beyond anything else, as Baby Boomers age, they and their families are going to look to brand names in senior care that they can trust to deliver the kind of comprehensive and compassionate care that Interim HealthCare is known for. No matter what the senior care landscape, we’re ready to meet the needs of seniors across the country, and have been doing so for over 50 years. It’s what separates us from the competition and what makes becoming part of our brand family the first choice for so many investors.
We’re proud of what we have to offer and are only too happy to answer any questions you might have about an Interim HealthCare franchise, so get in touch today!