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Marketing Your Healthcare Franchise with Interim HealthCare Helps Tap into a $186B Market

Posted: 3/2/2021 08:12 AM by Interim Franchise

Built on over 50 years of experience, Interim HealthCare is one of the leading healthcare franchise companies. We have been the No. 1 senior home care franchise since 1966, and with U.S. expenditures on home health care projected to hit $186.8B by 2027 (source: Home Health Care News), we don’t expect to slow down any time soon. 

Thanks to the rising senior citizen population wanting to age in place, Interim franchise opportunities are part of a recession-proof industry. Industry statistics indicate phenomenal growth ahead in these sectors of our economy. Healthcare is America’s fastest-growing industry, and properly marketing your healthcare franchise can help you tap into this market. 

Fulfill Your Business Goals with an Interim Franchise

Interim HealthCare gives our franchisees the benefit of a ready-made proven business model with a well-established reputation. Our industry experience gives us an unparalleled marketplace advantage with well-defined business processes and procedures. We allow our franchise owners to elect to open one or multiple locations, and they can offer home care as well as hospice services. 

As the healthcare industry continues to grow at a rapid pace, now is a great time to consider becoming an Interim franchise owner. We’re one of the most recognized brands in the industry, and that recognition builds instant trust with prospective clients. Interim franchises help seniors remain in the comfort of their own homes and offer a full array of home health services. These services include basic housekeeping, nurse care, physical/occupational/speech therapy, pharmaceutical treatment, shopping, transportation, and personal care services. Interim franchises also provide temporary services of healthcare personnel, such as registered nurses, licensed practical nurses, nurse assistants, medical social workers, physical/occupational/speech therapists, home health and personal care aides, as temporary staff.  

Interim Makes Marketing Your Healthcare Franchise Easy 

We have one of the most experienced franchise support teams in the industry. Our proven sales, marketing, and operations support systems give franchisees a smooth, sure start to Interim franchise ownership. Interim’s extensive sales and marketing programs are designed to target potential business clients, referral sources, and consumers, and, additionally, you’ll have access to our comprehensive online resource center with hundreds of tools to support and grow your business.

Our longevity has given our team unique insight into how to build a thriving in-home care franchise. We provide our franchisees with all the guidance and support they need to market and grow their new business. Included are nine marketing tools you can rely on to market your business for success:

1) Co-op Advertising

2) Ad Templates

3) National Media

4) Regional Advertising

5) Social Media

6) SEO

7) Website Development

8) Email Marketing

9) Loyalty Program/App

Resource Center Tools That Secure Your Success

In addition to marketing, Interim’s comprehensive training, onboarding, and ongoing guidance covers a wide variety of areas, including technology, operations, and financial support. Our guidance and support program is inclusively designed to ensure that your franchise achieves a strategic marketplace advantage.  

  • Dedicated business consultants assist with business/finances training, marketing and sales, operations, finance, and human resources.
  • Interim University is our 24-hour web-based learning management system that allows you and your staff to access continuing education and in-service training.
  • Regulatory updates to keep you informed of the latest developments and legal changes.
  • Online portal features hundreds of documents and applications, including manuals, local marketing collateral materials, templates, and much more.

Notably, our average franchisee tenure is 18 years — partnering with Interim HealthCare is a great opportunity to secure a successful and fulfilling career.

If you’re looking to learn more about marketing your healthcare franchise, and elevate your career: contact us today to learn more about how we can help you achieve your goals!